My Three Words for 2018 – Business, Art & Technology
Continuing a long standing tradition started by Waterville Maine native Chris Brogan, I have been starting out each year with three words to guide my success in the year ahead rather than a series of New Year resolutions that are too easily broken. There is genius behind Chris’ process in having three words always there to focus attention and minimize distraction.
For 2018 my words to navigate by are Business, Art and Technology and in a unique twist, I will be mindful that all three are intricately interwoven in any successful endeavor in our tumultuous cultural and political climate. They fit well with my personal goals of learning, sharing and enjoying the use of my creative skills and my art daily for family, friends and business. Previously, my three words could stand alone and reflect totally different considerations but with the news streamed across our devices, 2018 is the year where the best way for an individual to be seen, be heard or be found will be to employ and deploy the best of skills, design and technology in everything we do. I truly believe that we each can accomplish nearly anything we set our mind to more easily than ever. While strategy and community building is the methodology, it will be the business mindset along with technology and a creative arts touch that will permit great achievements.
Whether you are acting as an individual on a mission, or on behalf of a marketing agency, a small business or a big brand, you need to recognize the significant change in human information gathering and activation. We have less power to sell but more power to influence with best results occurring when someone self-activates for your cause because they have accumulated enough information and desire to take action on your behalf. Word of mouth sharing by friends and other trusted influencers is what drives the bus these days. Marketers spend a lot of time and a lot of your money to measure and track influence but the reality is much simpler than the experts want you to believe.
How you make others feel combined with being part of a community will determine your true ability to get things done. You don’t need 10,000 “followers” you only need a small core group who have been touched by and affected by you to take action to a dramatically powerful result. “Me too” is a real emotional trigger for more than just today’s firestorm. In calmer times, the inclusive nature of a group will be just as powerful for a wide range of changes that can be brought to the forefront.
By moving beyond the disjointed nature of communications today and focusing on nurturing a community of like-minded souls, you can turn most any cause into a movement and be seen, heard and found. For me, 2018 represents my concerted effort to insure that my business acumen and my human story blend well every day.
Business – including the business of life, is getting things done in an organized and team driven manner. You don’t have to do it alone. There are others who share your thinking and will help if only you reach out and ask.
Art – We humans are influenced by our emotions. We take action because we are happy, angry, sad, excited or a whole lot of other nuanced emotional feelings. The arts are a sometimes overlooked but fantastic way to draw attention and engage support. Long before the internet, humans depended on creative and artistic skills to communicate to a broader audience. People of letters and visual artists galvanized us into action through visual and oral storytelling. Stories move us. Art is an integral part of what makes a society whole and art is powerful in creating dialogue and change. The winning organization is one that captures our imagination and moves us to action. Sometimes it is subtle, sometimes not. But, always – it is the artist who crafts a vision in ways that first cause us to stop and take note. Hire an artist and be amazed at what can be accomplished by rising above all the noise.
Technology – is no longer an option, it is an integral part of most every set of actions. Rather than be lulled into the passive “swipe right/swipe left” mentality of the followers, take action and use technology to gather your community, inform them and move them to coordinated action. We don’t have to go it alone. We don’t have to be the product being sold. As social media matures into social business, we too can use the tools and compete with the Goliath of big funders with the deft creative skills of a David. Time to use our voices and our creative talents and make a difference.
Here’s my first pick for an organization going to #BAT2018- The Jackson Labs make a huge difference in global health – and I have both intersected with & followed their work for years. They are a best practice example of integration of Art & Technology, Social media and Community, Outreach and Diversity in everything they do. Check out the client calendar they offer. Creative – compelling. Follow them. Support their work!
Last year my words were Focused, Filtered and Fluid and they each played a strong role in keeping me on my plan and not getting overly distracted by all the incoming noise of today’s internet experience.
Now its your turn – Pick any three words share them with me if you like (I’ll publish them online https://keithspiro.wordpress.com/ ) – but be sure to spend a few minutes daily insuring that your beacon and path is clear and make it a great year.