BUSINESS – The #Business component of #BAT2018 -Business-Art-Technology for 2018
I launched the year with a column talking about going to #BAT in 2018 and I’ve received a whole lot of feedback and acknowledgement that I’ve touched on something important. The speed of change and the need for human adaptation leaves many of us trying to figure it all out.
The most oft asked question has been for me to give examples of organizations that do a good job integrating business, art and technology to stand out above the crowd in this disconnected communications environment. Most appropriately – my best examples come from Maine & Boston. Coincidentally, they are both making a difference in human health.
My very first #BAT2018 award goes to The Jackson Laboratory headquartered in Bar Harbor Maine. Founded in 1929 they are an independent, nonprofit biomedical research organization who dares to assert their vision imagining “a world free of devastating disease.”
I have no insider’s view here. I am aware of them because of my work with biomed and medtech research organizations. Mostly, however, I continue to learn about them because of their internet and social media activity. This organization has integrated business art and technology with a very human approach to everything they do. I have never really “met” anyone from that organization and yet I feel like I know the CEO and their social media strategist very well. In reality – that discovery of @jacksonlab on twitter – led to a series of real time exchanges and my warm inclusion as a friend of their social media community. Community by its very nature must have dialogue between members. Community is not a brand pitching every single moment with outbound broadcasts. Jackson Labs acknowledges and responds to online comments and makes it fun to be involved with what they do and what they offer.
One very popular item with me was their 2018 calendar. It’s a salute to a dozen famous artists thru a wickedly wonderful re-interpretation of their work. Roy Lichtenstein, Peter Max and Idelle Weber highlight the lab’s commitment to women in science as well as the joy of discovery while science and lab mice remain center stage.
Does this poster style look familiar? The most popular mouse in the house delivered in a clever Andy Warhol style.
A business is successful because of its people. When it comes to Jackson Labs, I’ve seen some team photos online and I’ve looked at their job postings. The employees clearly reflect the wide diversity you should expect of an impactful organization. I’ve said it before. You either are or are not diverse. There is no maybe and no hiding behind geography, availability or other excuses.
Business attitude is also readily revealed in job postings. Collaborative and Interdisciplinary, Jackson Laboratory ideal candidates pay attention to coveted values of: Integrity, People, One Team, Excellence, Innovation and Stewardship. Job descriptions acknowledge that every position contributes to JAX’s mission of discovering precise genomic solutions and empowering the global biomedical community in a shared quest to improve human health.
WOW! Whether its research or media and communications, cross disciplined creativity is encouraged and their benefits package reinforces the expectations and opportunities at every step.
JAX is one of those best practice examples of integration of Art & Technology, Social media and Community, Outreach and Diversity in everything they do. In a world full of noise, they are Creative & their mission is compelling.
Next installment, we’ll take a look at the other end of the rail line down by Boston.
Another organization devoted to integrative approaches to health. Technology, depicted here, looks like something out of a Peter Max poster and they too are amazing.