The platform, she said, was chocolate. And much of the marketing centered around fair trade cocoa and real chocolate chips.
What chocoholic could find fault with a product that had melting chocolate chips at it’s core? Even better, the founder of Cissé Trading Co, Diana Lovett, had a passion for sustainable development which came out of her public health work in Africa. “I longed for a way to contribute to what I believed in through a business, so I created a cocoa company committed to responsible sourcing and investing in growers.”
As time went on and the organization grew from 2 to 4 full-time employees. I became more impressed and engaged with the marketing, and the process, and the plan of this small but smart start up. A very human approach in touch with today’s need for consumers to know more of the story and less of the Madison Avenue product pitch.
Meet her farmers; LA FUNDACIÓN DOMINICANO DE PRODUCTORES ORGÁNICO The FUNDOPO cooperative is a Fair Trade certified organization made up of about 1,500 organic cocoa farmers in Altagracia, Dominican Republic.
So I went to my local BJ’s, pestered them and became a member entirely because they now stock Super Thins by the truck load. The Whole Foods store in my neighborhood doesn’t carry it and I made a point of telling them that they need to catch up. I want clear and easy access to chocolate, Cisse Chocolate products to be specific.
For those brave enough to ask the question – I rewarded them with one of my single serving portions and warned them to be careful as this was an addictive chocolate treat.The comments were all endearing & you can see the video here.
And so, I’ve come to recognize that I have become a brand ambassador for Cisse pure and simple because I enjoy the process as well as the product.
Please help spread the word. Visit and Share the photos of this journey here and be on the lookout for a guy carrying a case of super thins and sounding the call for eating good chocolate for good reasons.