The Platform, she said, was Chocolate

The platform, she said, was chocolate. And much of the marketing centered around  fair trade cocoa and real chocolate chips.

I was sold. I got the whole concept in the first presentation. The hot chocolate mix was OK.cisse hot Cocoa pkg

What chocoholic could find fault with a product that had melting chocolate chips at it’s core? Even better, the founder of  Cissé Trading Co, Diana Lovett, had a passion for sustainable development which came out of her public health work in Africa. “I longed for a way to contribute to what I believed in through a business, so I created a cocoa company committed to responsible sourcing and investing in growers.”

As time went on and the organization grew from 2 to 4 full-time employees.  I became more impressed and engaged with the marketing, and the process, and the plan of this small but smart start up. A very human approach in touch with today’s need for consumers to know more of the story and less of the Madison Avenue product pitch.

Meet her farmers; LA FUNDACIÓN DOMINICANO DE PRODUCTORES ORGÁNICO The FUNDOPO cooperative is a Fair Trade certified organization made up of about 1,500 organic cocoa farmers in Altagracia, Dominican Republic.

Read Cisse’s accolades.  Yes, I am an investor. But now, after watching them move into box stores like BJ’s, family department stores like Target and uniquely fascinating distribution plans that include the likes of Krogers, I found myself becoming a Cisse Chocolate Groupie. The quarterly reports were easily digestible. Indeed, each financial data set, in the early days, came with a sample of a new product. cisseSuperThins pkg In the end, at the last of the samples, it was The Super Thins that pushed me over the line. I could no longer just root for them from the sidelines. I needed to help them get to the next level.

So I went to my local BJ’s, pestered them and became a member entirely because they now stock Super Thins by the truck load. The Whole Foods store in my neighborhood doesn’t carry it and I made a point of telling them that they need to catch up. I want clear and easy access to chocolate, Cisse Chocolate products to be specific.

CisseSuperThins_c ©KeithSpiroPhotoNext came the random public survey. In heading down to a meeting in New York City and purely as a lark, I brought a snack pack case to see what would happen if I carried it with me – most visibly – all the way down to NYC. I chose to never mention unless someone asked. Sure enough, people started asking me “what was it?” Why  was I carrying it and more importantly what did it taste like?

For those brave enough to ask the question – I rewarded them with one of my single serving portions and warned them to be careful as this was an addictive chocolate treat.The comments were all endearing & you can see the video here.c cisse survey says_185000

And so, I’ve come to recognize that I have become a brand ambassador for Cisse pure and simple because I enjoy the process as well as the product.

Please help spread the word. Visit and Share the photos of this journey here and be on the lookout for a guy carrying a case of super thins and sounding the call for eating good chocolate for good reasons.

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